COURTESY YOUNG MONEY/CASH MONEY RECORDS
Bryan "Birdman" Williams at the annual Thanksgiving turkey giveaway in New Orleans.
Cash Money Records founders Bryan "Birdman" Williams and Ronald "Slim" Williams continue their annual Thanksgiving tradition next week — giving away 1,500 turkeys to New Orleans families.
The giveaway is from 2 p.m. to 6 p.m. Tuesday, Nov. 21 at New Home Ministries (1605 Carondelet St.), with turkeys supplied by Walmart and sides and fixings from Rouses. Q93.3-FM DJs will supply the music, and there's entertainment from NOLA Games on Wheels.
“New Orleans is home for us,” Slim said in a statement. "When my brother and I were growing up, we always dreamed of the day we could go back to where we’re from and support the community. God blessed us to be able to do this for our city every year, and we’re so grateful for the opportunity.”
“No matter what you go through in life, good or bad, you can’t ever forget where you came from," Birdman said in a statement. "We never did. The moment we could do something for our city, we did it. It’s been the greatest feeling in the world, and this is a tradition we pass on.”
Now in its 21st year
, their annual turkey giveaway — under the wing of their Johnny and Gladys Williams Foundation, named after their parents — has distributed thousands of turkeys in New Orleans, New York and Miami.
2017 is also a milestone year for the label, founded in New Orleans in 1991 and edging past more than 20 years as a massively influential pop cultural heavyweight. Birdman, with house producer Mannie Fresh, recently celebrated 20 years
as rap duo Big Tymers, whose debut How You Luv That
was released in 1997. And current label star Drake broke streaming records (also held by Drake) for his March album More Life.
And next week, Juvenile will perform his landmark third album 400 Degree
z, which celebrates its 20th anniversary next year. (The album's nearly two decade old hits "Ha" and "Back That Azz Up" were heavily referenced in two of the biggest rap albums of 2017 — Kendrick Lamar's DAMN.
and Big K.R.I.T.'s 4eva Is a Mighty Long Time
, which also borrows from the Big Tymers
.) Solja Rags,
Juvenile's debut for Cash Money, also was released 20 years ago this year.