New generation food trucks typically serve just a few specialized dishes, though lately they've been enlisted to serve a number of auxiliary purposes at the same time.
During its most recent racing season, for instance, the Fair Grounds Race Course and Slots routinely used food trucks to market nights at the track to a younger generation, and in April civic boosters in Jefferson Parish organized a food truck rally to promote a new image for the Fat City district.
Tuesday, vendors begin a two-month series of food truck events designed to highlight different neighborhoods across town and some of the community organizations working within them. The series is called Rolling Through and the inaugural edition features at least eight trucks arrayed outside the Bayou Treme Center (2541 Bayou Road, 504-247-5316), a new community center in the former St. Rose de Lima church.
The series continues each Tuesday through June 25, with two editions planned with partner organizations in each of four locations.
Rolling Through is produced by My House NOLA, a culinary events company that has directed many recent food truck events. My House founder Barrie Schwartz says the events are designed to capitalize on the mobile nature of food trucks and the public interest in street food to encourage people to explore different neighborhoods.
"We hope people will come to one (event) in one neighborhood and then decide to follow us to the next neighborhood the following week," she says.
Rolling Through locations and partners include Broadmoor with the Broadmoor Improvement Association at the Rosa F. Keller Library and Community Center; Central City with Good Work Network, which assists minority- and woman-owned start-up businesses, at a lot by its offices; Bywater with the New Orleans Center for the Creative Arts (NOCCA) at a nearby site affiliated with the historic Plessy v. Ferguson Supreme Court case; and at the Bayou Treme Center.
The free events feature live music, food from individual trucks, Samuel Adams beer and Old New Orleans Rum cocktails for sale as well. This week's kickoff edition includes an 8 p.m. screening of the Gene Kelly classic Singin' in the Rain in the Bayou Treme Center.
Rolling Through events are from 5 p.m. to 9 p.m. For details visit www.myhousenola.com.