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Mark Bittman on Nouveau Junk


"One step up (from burger joints) are places with better ambience and perhaps better ingredients — Shake Shack, Five Guys, Starbucks, Pret a Manger — that also peddle unhealthful food but succeed in making diners feel better about eating it, either because it tastes better, is surrounded by some healthful options, the setting is groovier or they use some organic or sustainable ingredients. This is the Nouveau Junk sector."

— Mark Bittman, dissecting his own categories for fast food in a New York Times Magazine piece arguing for healthier options for meals on the go.

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