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The Spirits Are Yours

Tales of the Cocktail's marketplaces give you unprecedented access to unique and hard-to-find cocktail merchandise

T.A. Breaux left and Chris Hannah toast the evening at Arnaud's Spirited Dinner. - PHOTO BY JENNIFER MITCHELL

Everyone comes to Tales of the Cocktail® looking for unbelievable, one-of-a-kind, you-won't-believe-this cocktails. Unfortunately, they can't take these wild concoctions home with them. That's why Tales of the Cocktail® offers several markets with a wide range of cocktail merchandise the festival-goers can take home. In between all the seminars, events dinners, tastings and more, Tales guests can browse the different marketplaces for bar tools, cocktail t-shirts, books, posters and much more.

"Tales of the Cocktail® is a celebration of all things alcohol. Naturally that includes all the best cocktail products on the market," said Michelle Dunnick, Event Manager for Tales of the Cocktail®. "These markets are the perfect opportunity to take home the bar products you need to start shaking up cocktails like the ones you try at Tales."

Below are the Tales of the Cocktail® marketplaces where you can pick up cocktail merchandise through the five-day festival. For a full list of the week's events, visit

Shots of Inspiration

10:00 a.m. – 7:00 p.m.

Hotel Montelone Lobby, 214 Royal Street

For a full schedule, visit

At Tales of the Cocktail®, experts will be sharing their knowledge of all things cocktail at more than forty seminars held throughout the Hotel Monteleone. While all these are going, the greatest authors of cocktail literature will be dishing out their own cocktail know-how for all to enjoy in the hotel lobby at Shots of Inspiration, Tales of the Cocktail's official on-site bookstore. Run by the locally-owned New Orleans bookstore Octavia Books, this series of book signings gives unprecedented access to mixologists, bartenders, master distillers and New Orleans chefs, allowing you to take home special signed copies of their works you can't get anywhere else.

"It's thrilling to be able to be part of bringing together some of the most cutting edge books on spirits, the greatest mixologists, and the folks who deeply appreciate both," said Tom Lowenburg, owner of Octavia Books.

In addition to supporting local New Orleans business, 10% of all sales at Shots of Inspiration will go to the New Orleans Culinary and Cultural Preservation Society.

Tales of the Cocktail® Shop

Registration and Merchandise Area at the Hotel Monteleone

Tuesday through Saturday

9:30 a.m. – 6:00 p.m.

While picking up your tickets to all the spirited events you're slated to attend, take some time to browse the a number of commemorative products like Tales of the Cocktail® apparel, cocktail shakers, glassware, the Official 2011 Tales of the Cocktail® poster and much more at the Tales of the Cocktail® Shop.

Erin Keller Models a Cocktail Collection T-Shirt. - PHOTO BY BRIAN HUFF

Featured at the Tales shop will be the Cocktail Collection of t-shirts. This line of cocktail-themed attire, created by Tales of the Cocktail® in partnership with renowned New Orleans apparel shop Fleurty Girl, features three of New Orleans' most legendary cocktails—The Sazerac, The Vieux Carré and The Ramos Gin Fizz.

"The drink a person orders from the bar says a lot about them, and so does the shirt they wear," said Lauren Thom, owner of Fleurty Girl. "With our Tales of the Cocktail® t-shirt collection, you can have your drink and wear it, too."

Many of the items sold at the on-site Tales of the Cocktail® shop will also be available for purchase online at

Cocktail Kingdom Pop Up Store

Registration and Merchandise Area at the Hotel Monteleone

Wednesday through Saturday

9:30 a.m. – 6:00 p.m.

Cocktail Kingdom is one of the world's largest online retailers of premium barware, artisan bitters and cocktail books with patrons ranging from the cocktail professional to the amateur enthusiast. But at Tales of the Cocktail®, Cocktail Kingdom is taking their business offline with their pop up store in the Hotel Monteleone Lobby.

Stay Cool with a Bacardi Pina Colada.
  • Stay Cool with a Bacardi Pina Colada.

Throughout the festival you can stop by and browse Cocktail Kingdom's diverse offerings to find the right piece to complete your own bar. But it's more than just a display of Cocktail Kingdom's premier barware, books, bitters and more. This pop up store doubles as an interactive demo area where you'll be able to take bar tools for a spin as you test your stirring speed and shaking accuracy and test your knowledge of bitters at the blind bitters tasting.

Let's Make A Deal Cocktail Bazaar

Queen Anne Ballroom,

Hotel Monteleone

214 Royal Street

Sunday, July 24th

12:00 p.m. to 5:00 p.m.

Unlike at a bar where the price of a drink is usually non-negotiable, the Let's Make a Deal Cocktail Bazaar allows you to speak with vendors for high-end cocktail merchandise. Just like any other bazaar, vendors will be looking to cut deals on all the top shelf bitters, mixers and bar tools on display. Take the bar tools for a spin in our demo area or just savor the food and music as you browse and bargain during these spirited final hours of Tales of the Cocktail®.

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