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The growth of the "breastaurant" dining concept


"The public can be misinformed about what we do. They jump to their own conclusions."

­— David Henninger, chief marketing officer for Hooters, quoted in an Associated Press story about the growth of the "breastaurant" dining concept. With more competitors like Twin Peaks and Tilted Kilt Pub & Eatery featuring scantily-clad servers, the 29-year-old Hooters chain is trying to reshape its image. Henninger said those efforts would include showcasing the life stories and career aspirations of its waitresses.

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