Island Records founder Chris Blackwell, who signed Bob Marley and U2, is among the entertainment industry moguls speaking at the New Orleans Jazz and Heritage Foundation's fourth annual Sync Up conference. A networking and educational event, Sync Up offers musicians, band managers and others a chance to meet talent buyers, agents, managers and supervisors and learn about the business side of entertainment. New Orleans rapper Truth Universal was able to make connections and book a show at the Houston International Festival after attending Sync Up two years ago. "I go [to Sync Up] every year," he says. "As an independent artist (I) don't usually get to meet folks, give them product and material, and be in touch with them and maintain connections. It's rare."
This year's conference focuses on the international music festival circuits, how to license music for film, TV and videogames, and how to use new technologies to promote and sell music. Speakers include Thomas Gayno of Google Creative Labs, who will discuss music promotion through multimedia platforms; PJ Bloom, the music supervisor of Glee, who will discuss licensing music for film and TV; and new media guru Bryan Calhoun (pictured), SoundExchange Vice President of New Media and External Affairs, who will deliver the keynote address.
The conference takes place at the New Orleans Museum of Art, Thursday through Saturday, May 5-7. Admission is free, but advanced registration is required. Visit www.jazzandheritage.org/sync-up for more information and to register. — Marguerite Lucas
8 p.m. Thursday; 9 a.m.-1: p.m. Friday-Saturday
New Orleans Museum of Art, 1 Collins C. Diboll Circle, City Park; www.jazzandheritage.org/sync-up