The Whole Foods Market at 300 N. Broad St. will open with a preview party Saturday, Feb. 1, and an official opening day ceremony Feb. 4, says local company spokesperson Kristina Bradford. The project broke ground in May.
The high-end grocery store is part of the larger ReFresh Project, organized by developers Broad Community Connections and L+M Development Partners, which converted the long-empty former Schwegmann's market into a project including Whole Foods and locations for Liberty's Kitchen, Tulane's University's Goldring Center for Culinary Medicine and FirstLine Schools. Those businesses won't open with Whole Foods on Feb. 4, Bradford says.
The Whole Foods will include more 365 brand items than its other locations to fit the income of the neighborhood. Whole Foods recently opened in a developing area of Detroit, and a store is planned for Chicago's Englewood neighborhood on the South Side. The Broad Street location will feature local brands, including breads and pastries from Laurel Street Bakery.
The preview party starts at noon Feb. 1. The opening ceremonies being at 8 a.m. Feb. 4.