The term 'starving artist" certainly does not apply to Reed Hayward. As the owner of Reed Hayward Studio (1104 Second St., 782-3526; www.reedhaywardstudio.com), he has found a way to make a living creating art, something he is passionate about " without having to resort to waiting tables to make ends meet.
Hayward, who also has experience working as a real estate agent, has always had an interest in visual art, and not just of the paint-and-canvas variety. He studied landscape architecture at Louisiana State University, a field that has helped him with his current work.
'I've always had a creative feel for design, and I took my work with landscape architecture to a different medium," he says. 'Instead of creating design with plants and structures, I've used paint to create shapes and images on canvas."
Potential customers can view and purchase his paintings, which are all in the abstract style, by appointment at his studio, but a large part of his business is work that is commissioned by individuals and corporations such as Whitney Bank.
Emphasizing that he always wants the painting to fit the client, not the other way around, Hayward says he gets some inspiration from what the client wants to get out of the art. And if he is given free rein on a project, he takes cues from the décor of the client's house or building so the painting will work in that space.
'I'm always wanting to please the client," Hayward explains, then adds that part of the inspiration for his pieces " which he says tend to be 'more bold and more powerful" for the corporate side and softer and more smoothing for individual clients " does have a more internal origin, a reflection of his personal feelings.
Hayward creates paintings in three different sizes, all abstract. But within that style, they range from one extreme to the other. He says his works cover a 'wide range of different colors and expressions of art."
'I try to change it up and make it different for every commission, every painting that I'm working on," Hayward explains. 'So I have a pretty unique approach. I have a lot of different styles that I incorporate into my paintings."
- Artist Reed Hayward with a painting from his most recent installation at the grand opening of the Whitney Bank in Marrero last month.