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NOLA by way of NYC designer by SMITH talks about her custom print garments

Sinrod paints the custom prints featured on the by SMITH garments


AFTER SHOWING HER NEW YORK-BASED APPAREL LINE at New Orleans Fashion Week three times since 2012, by SMITH ( designer and owner Smith Sinrod relocated here. Though the clothing will still be manufactured in New York's Garment District, Smith says her new location will put her closer to the Southern boutiques where her classic-yet-bold pieces are in demand.

  "A lot of our specialty stores are down south, where we're doing our better business," says the Pensacola native. "And it's nice to be close to [my and my husband's] family here."


  Made of high-end fabrics like Thai silk and printed with Sinrod's custom designs, the garments are available in Azby's and will be sold by Elizabeth's in the fall. Sinrod cites mod-inspired florals ("flower power in a tasteful way"), midi skirts and polka dots as key spring trends.

  "It's interesting how things go full circle," Sinrod says.

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