As a hairstylist with nearly 20 years of experience, Andrea A. Hoover was tired of working in salons that didn't recycle.
In January 2017, she opened Sweet Olive Salon (1230 N. Broad St., 504-304-5826; www.sweetolivesalonnola.com) — a certified sustainable Green Circle Salon. This means 85 to 95 percent of the salon's waste is recycled or repurposed and kept out of landfills and waterways.
Hoover learned of Green Circle Salons through a representative for the salon's product line, Davines (an Italian company that manufactures its products using practices that are 100 percent sustainable).
"It's so much better for the environment, and I really believe in recycling," Hoover says. "I'm so over seeing polluted rivers and oceans and how marine life gets compromised."
Sweet Olive Salon recycles hair, leftover color chemicals, foil and plastic, among other materials. Hoover says the hair is made into booms used to soak up oil spills and into cots for animals in rescue shelters.
The salon offers an array of beauty services, including haircuts and coloring, waxing, facials and microblading, which Hoover describes as a temporary "tattoo of sorts, for eyebrows."
She says her company soon will join a program called Safe in My Chair, which helps transgender people find welcoming salons.
Sweet Olive Salon is bright and airy, and styled with black-and-white photography and plants.
"It feels good to be here, and it's really important to me that everybody feels welcome," she says. "I love meeting different people."
Hoover says she has worked with some of her clients since the beginning of her career and feels lucky to have formed friendships with them along the way — in addition to making them feel beautiful.