What to look for in a bridal makeup artist.
On their wedding day, brides want to look their best, and the right makeup artist plays a big role in that. Lauren Prats of Hi-Brow Beauty Bar and Kisha Williams of The Makeup Lab Artistry offer advice on what to look for when consulting a prospective makeup artist.
Do your homework
Brides can get a good idea of a makeup artist's experience by doing research online. "Look at their social media or website," Williams says. "Whether it's a referral or they've seen my work on social media, most brides know my work before they contact me."
Ask the makeup artist about preferred cosmetic brands
Makeup brands made for photography, like Cover FX and Smashbox, are ideal for a wedding day. "They illuminate, but they're made for photography," Prats says. Furthermore, since you'll be eating, dancing, kissing and possibly crying, long-wearing makeup is essential.
"Make sure everything is waterproof or long-wearing, from the skin to the lipstick, so it has good staying power," Williams says. Prats suggests choosing artists who apply airbrush foundation, which is durable.
"The only thing you should have to touch up later is lipstick," she says.
Go for a look that feels like you
Choose a makeup artist who doesn't have a cookie-cutter repertoire. If you look through a portfolio and see an array of matching faces, run.
"I like my brides to feel like themselves but a prettier version," says Williams, who adds the bride should be the focus, not the makeup.[image-2]
Have a trial appointment
Once you find makeup artists whose work you like, give them a test run.
"Use your trial booking for a shower or party," Prats says. That way, you can look glam and get feedback from friends and family members at the event.
Williams suggests clients bring photos and specific information about the wedding — what the dress looks like, the venue, time of year, time of day, etc. Prats typically applies two looks to her clients: the look the bride wants and the look Prats thinks is best.
In addition to aesthetics, pay attention to how you feel around your makeup artist.
"Make sure there's a connection," Williams says. "You want to be on the same page personality-wise."
Prats suggests taking a photograph of your makeup to see how it appears in pictures; Williams recommends looking at it in different mirrors and different lights.
Give your makeup artist a clean slate
Once you've picked a makeup artist, do your part by following Williams' and Prats' dos and don'ts.
Do follow a skincare regime
Good skincare in the months leading to the wedding will help plump your skin for your wedding day makeup, according to Prats, who also is an esthetician. "I recommend a good moisturizer the night before so your day-of skin is nice and hydrated," Williams says.
Don't wear sunscreen on the wedding day
Just this once, forego the SPF, Prats suggests. Light-blocking ingredients like zinc don't look good in photos. The same is true of mineral makeup, which also has zinc.
Don't make any last- minute changes
Waxing your brows the week of the wedding can leave skin red or irritated. Never try something new on the big day.