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Good Eggs shuts down operations in New Orleans, Brooklyn and Los Angeles and reduces staff in flagship San Francisco store

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  Good Eggs (www.goodeggs.com), the online fresh food delivery service, shut down its New Orleans operations Aug. 7, as well as hubs in Brooklyn and Los Angeles, and reduced staff in San Francisco.   CEO Rob Spiro explained the decision in an online memo: "The single biggest mistake the company made was growing too quickly, to multiple cities, before fully figuring out the challenges of building an entirely new food supply chain."

  The business, which operates as a type of online farmers market, allows customers to place online orders for meat, fresh produce and dairy products from local farmers. The company was founded in San Francisco in 2011, launched New Orleans operations in the summer of 2013 and quickly expanded, moving to newer, bigger digs twice, settling in a warehouse on Earhart Boulevard. Roughly 140 employees were laid off as a result of the closures, according to the website www.techcrunch.com. —

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