Some might say Vicki Adjmi has denim in her genes. Although she only opened Jean Therapy (5505 Magazine St., 897-5535) with her brother, Steven, in November, Adjmi was raised around jeans and the comfort culture that surrounds them. During her early years her father, the late Ezekial Adjmi, owned and operated The Jean Scene, more than a half dozen denim-focused stores in the city. Later, Vicki Adjmi was continually called on by friends to do "makeovers" on denim pants that didn't quite fit.
"My father was in the jean business when I was growing up and I've been around it most of my life," says Adjmi. "There's no one in the world who can't wear jeans; you just have to find the right cut and the right fit."
Fulfilling those two criteria is the focus at Jean Therapy. The store carries more than 20 different lines of jeans alone and more than 100 styles and can accommodate a range of body types and ages. In addition, shoppers will find a variety of T-shirts, dressy blouses, dresses, loungewear, lingerie, hats, jackets, shoes, body products, handbags and gifts. The focus is on comfort, with an eye toward soft, wearable fabrics that look great. The store even carries a selection of denim and other clothing for babies.
"The basis of what we do is around jeans and whatever people who live their life in jeans want," Adjmi says. "Jeans are more acceptable now than ever, even in places that wouldn't allow them before ... like Galatoire's or Emeril's." To cover those bases, Adjmi says she stocks daytime jeans, night jeans and tops that can transform jeans into a dressy outfit.
"We are jean therapists," she says. "The people who work here have body issues and we're open about them, so people are comfortable coming in here. We can teach people to dress to show off their assets. There are a pair of jeans for everybody, and we can help you find the right ones for you."
The staff is trained to analyze body types and present customers with a selection of jeans that are cut for their figure. "We'll work with them for an hour if we need to," she says. "We won't let them walk out in the wrong pair of jeans." Jean Therapy also offers appointments for customers who want to be assured of undivided attention. "We've had people come out of the dressing room and literally kiss us," she says. "It's so much fun; it should be a crime to have this much fun at work."
Adjmi, an entrepreneur who several years ago founded Coffee & Co., is a casual dresser who says she's always has preferred denim. "I have a philosophy: Don't invite me somewhere if I can't come in jeans."
Paint the Towns
Paint experts from Helm Paint & Supply will hold a free faux-finish seminar, featuring techniques such as glazing, ragging, smooching, sponging, shadow striping and working with metallics. The seminar will begin at 6 p.m. today (March 25) at the Helm store at 3659 Hwy. 190 in Mandeville, (985) 626-0166. In addition, a Benjamin Moore color specialist will be on hand at 11 a.m. April 2 for a free color at the Pontchartrain Center (4545 Williams Blvd.).
Tips Top Events
Tipitina's special events department, TipsEvents (233 N. Peters St., 566-7095; www.tipsevents.com), has added new expertise and offerings to make special events even more spectacular at its three party venues.
Peggy Charbonnet has joined the staff as director of sales, Peter Goff is production designer, Nan Dupuy is event coordinator, Jennifer Collins is operations and production manager and Dana Linder is the new sales manager.
TipsEvents incorporates the city's best music, food and cultural aspects to plan special events for a host of clients. Parties can be held at Tips' French Quarter on South Peters Street, which can accommodate 500 people and a band downstairs or 400 people in a private room upstairs that offers a view of the Mississippi River. Tips' Ruins near the New Orleans Convention Center has a courtyard and indoor area that can accommodate up to 5,000 partygoers, and Tipitina's Uptown is the original music club that holds a smaller crowd and band but offers all the ambience for which the name has become famous.
Audubon Louisiana Nature Center (5601 Read Blvd., Joe Brown Park, 246-5672; www.auduboninstitute.org) will hold its seventh annual spring plant sale March 29, where gardeners can choose from hundreds of annuals and perennials selected to attract butterflies, hummingbirds and other wildlife to your garden. For the first time, the sale also will feature edible herbs such as parsley, dill and basil. Admission to the plant sale is free with the purchase of a ticket to the nature center: $5 for adults, $4 for seniors and $3 for children 12 and younger. Hours are 9 a.m. to 4 p.m. for members and 10 a.m. to 4 p.m. for non members.
- "Therapists" (left to right) Jan Yellin, Yadi Castro, Kate Hoagland, Shannon Stewart and shop owner Vicki Adjmi will analyze a customer's figure to find the perfect-fitting jeans from the scores of styles available at Jean Therapy.