New Orleans chef and TV personality Emeril Lagasse (www.emerils.com) entered the tortilla chip market. In partnership with CoPak Solutions (www.copaksolutions.com) — an organic, kosher, gluten-free tortilla chip company based in North Carolina — Lagasse launched a line of three loosely New Orleans-flavored tortilla chips: Bam! BBQ, Essence and Sweet Potato. The chips are packaged in understated, color-blocked bags with a large picture of Lagasse on the front.
The flavors seem promising, but the two I sampled — Bam! BBQ and Essence — were lackluster, with dull, washed-out seasoning. Bam! BBQ is the better of the two, with a slight mesquite sweetness. The chip texture was the most unfortunate part, with an odd density and chewiness that probably wouldn't hold up well for dipping purposes.