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Earthsavers: More Than Skin Deep



For nearly 18 years, Earthsavers (3301 Veterans Memorial Blvd., Metairie, 835-0225; 3414 Hwy 190, Mandeville, 985-674-1133; 5501 Magazine St., 899-8555; has promoted a philosophy of beauty from the inside out, carrying not only cosmetics and other external beauty products but also aromatherapy, massage, exercise and meditation CDs, workout apparel, books and other items geared toward achieving and maintaining overall health and wellness. This week " Thursday-Saturday, July 24-26 " Earthsavers stores introduce Perricone MD Cosmeceuticals, a skin-care line likewise based on the idea that health and beauty go hand in hand.

'Perricone and Earthsavers are so aligned," says Jackie Palumbo, who co-owns Earthsavers with Karen Adjmi. 'Our philosophies are so much the same."

Formulated by renowned dermatologist Dr. Nicholas Perricone " who has authored six books, including The Wrinkle Cure and The Perricone Promise, and has appeared on such television shows as Oprah and Larry King Live " the newly repackaged skin-care line is one part of Perricone's three-tiered approach to healthy beauty. An anti-inflammatory diet (rich with Omega-3 fatty acids and other super foods) and supplements offered in prepackaged daily allotments are the other two.

Ideally, a Perricone customer follows the complete program, but every little change helps, says Dawn Watts, national sales director for Perricone MD. 'It's all about making healthy choices. Dr. Perricone is happy if he can get a woman to put down the cigarettes or trade the burger for wild salmon and add some Omega-3 supplements. Or maybe they have a cleanser they love, but want to add that Perricone Advance Face Firming Activator to their regimen."

Earthsavers is the first local retailer to introduce the Perricone line. Customers can shop by category: age prevent, age correct, age less, skin clear or targeted care, or they can shop across categories to customize their regimen. The Earthsavers staff has been trained to help with product selection, and representatives from Perricone MD will be on hand during the three-day event from noon to 6 p.m. on July 24 in Metairie, July 25 on Magazine St., and July 26 in Mandeville. Customers will receive a free gift with their purchase while supplies last.

'The products work and they work fast," Watts says. 'You don't have to wait 30, 60 or 90 days to see a change in your skin. You see it immediately."

Earthsavers is hosting special in-store events this week to introduce Perricone MD skin care
  • Earthsavers is hosting special in-store events this week to introduce Perricone MD skin care

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