After difficulties involving distribution of its king cakes, including an allegation of "cake scalping" posted on the internet, Dong Phuong (14207 Chef Menteur Highway, 504-254-1568; www.dpbakeshop.com) is selling its cakes only at the bakery in New Orleans East, the owners said.
On Wednesday, a commenter on Reddit.com who identified himself as "DongPhuongDriver" said the owners had received reports of the cakes being scalped, forcing the restaurant to "do a per person limit at retail," and also wrote that "multiple fist fights" had been reported at locations offering the bakery's cakes.
Last week, the James Beard Foundation announced it is honoring Dong Phuong with its America's Classics award. Since then, social media posts have shown lines stretching around the restaurant for the cakes.
The bakery sells its cinnamon king cake for $14 and flavored versions for $16.