"No one in fast food has ever done anything like this. It's not about the beer. It's about the flavor. ... It captures the flavors found in beer can chicken. ... Given that we capture the flavors, we decided it was OK to do it."
— Popeyes chief marketing officer Hector Munoz, quoted in a USA Today story about the company's new Beer Can Chicken, which is fried and involves neither beer, beer cans or a whole chicken. It's available at Popeyes through Oct. 25. It's one of several beer-flavored items being offered by food companies courting the craft beer market. The article also mentions Starbucks' new beer-flavored coffee.