While Dixie and Jax beers remain familiar to nostalgia lovers, and the Falstaff sign and weather ball are still beacons in Mid-City, one former locally brewed beer may not get as much attention. Regal Beer was brewed at the American Brewing Company's brewery in the 300 block of Bourbon Street until 1962. The brewery opened in 1890 and stopped production only during Prohibition. Beginning in 1933, Regal Beer was the brewery's best-selling product. Its packaging and advertising included an image of a smiling Prince Regal holding up a glass of beer. A memorable slogan was "Red beans and rice and Regal on ice." The brewery closed in 1962 and two years later the building was demolished. It is now the Royal Sonesta Hotel.