Fifty years ago, a young newsman from Texas named Jim Metcalf came to New Orleans for a job at WWL-TV. A former high school English and speech teacher, Metcalf became a news star during the early days of Channel 4 but really made his mark when, at the urging of then-News Director Phil Johnson, he tried his hand at features. Soon, he had a regular feature called "Jim Metcalf's Scrapbook." That evolved into a 30-minute weekly program, A Sunday Journal. It featured poetry and essays, often thoughtful and introspective, written by Metcalf and introduced with the host intoning "Please to begin." This year marks 40 years since Journal was awarded broadcasting's highest honor, a George Foster Peabody Award. Metcalf, who died in 1977, also published five books of his poetry, which remain local favorites.