Baby's Badass Burgers (www.babysbadassburgers.com), The Los Angeles-based "burgers and babes" food truck concept debuted in New Orleans Jan. 18.
The food truck franchise, from restaurant industry and event planning veterans Lori Barbera and Erica Cohen, revolves around bright pink tank top-wearing women serving half-pound Angus beef patty burgers called "Maneaters" with an array of toppings. The company website includes a list of glamour-shot profiles of the burger "babes" employed.
Burgers carry tongue-in-cheek references to the all-female crew, including the signature "Bombshell," a patty sandwiched between two grilled cheese bacon melts, topped with grilled onions and served with special sauce.
The "Hot Mamma" is topped with cream cheese-stuffed jalapeno poppers and spicy cheese sauce; the "All American Girl" features smoked cheddar, lettuce, tomato, pickles and special sauce. There also are turkey and veggie burgers and a small selection of sides, including sweet potato fries and "pig tails," or curly fries.
A spokeswoman for the company said its soft opening at Courtyard Brewery will be followed by a weekly presence on Tulane Avenue near University Medical Center, but details have not been finalized.