COURTESY DINNER LAB/KATIE BIRD PHOTOGRAPHY
New Orleans-based dining club Dinner Lab is halting all operations, the company announced Thursday (April !4).
Dinner Lab, the New Orleans-based supper club, has closed. The company made the announcement Thursday morning (April 14) on its website
"It is with a very heavy heart that we have to tell you, but effective immediately, Dinner Lab will be suspending operations and halting events."
The New Orleans-based startup launched three and a half years ago, hosting membership-based pop-up dinner parties in adapted spaces and quickly expanded to operating in 30 cities across the country.
Last fall, in an effort to boost attendance at events, the company dropped its membership fee (depending on the city, diners had to pay an annual fee of $125 to $175 to be eligible to buy tickets to dinners).
What prompted the sudden shutter isn't clear, though the company’s message hinted at financial woes.
“We put every ounce of our energy into developing a product that you wanted to engage with regularly, but we weren't able to turn the corner on creating a profitable enough enterprise to support our ambitions,” the letter said.
A spokesperson for the company could not be reached immediately for comment.