Lucy’s in the Warehouse District becomes 701 Bar and Restaurant


Lucy's Retired Surfer Bar has been renamed 701 Bar and Restaurant. - COURTESY 701 BAR & RESTAURANT/FACEBOOK
  • Lucy's Retired Surfer Bar has been renamed 701 Bar and Restaurant.

The corner of Tchoupitoulas and Girod streets is looking a little different these days: Warehouse District watering hole Lucy’s Retired Surfer Bar (701 Tchoupitoulas St., 504-523-8995) is no more. 

Within the past few months the owners of the California beach-themed bar have changed the restaurant’s name twice, going from the original “Lucy’s Retired Surfer Bar” to simply “Lucy’s” to its most recent moniker, the 701 Bar and Restaurant. An employee at the restaurant said Thursday that “Everything is still the same,” including the drinks and the food, and that the company was "just having some trademark issues.”

Both the website and Facebook page for Lucy’s appear to have been taken down and replaced with separate pages for 701, which includes a disclaimer about the recent changes:

“To all our friends, a place is really made up of the people, the service and the love put into it. SO, due to a trademark dispute, we have kept our people, and our service and our love alive. Hopefully, that keeps your dreams dreamy and we would love to see you again...”

A menu on the bar's website still features California pub-grub including burgers, sandwiches and fajitas. 

The bar’s first incarnation was opened on Manhattan’s Upper West Side by then-owner Bruce Rampick in 1992. Rampick opened the New Orleans location in 1992 and the spot became popular with an after-workyoung professional crowd for it’s potent, and arguably, tacky, neon-colored margaritas and fish bowl cocktails and cheap Tex-Mex food.

Last November, the owners of Lucy’s Retired Surfer’s Bar and Restaurant filed a lawsuit in the U.S. District Court for the Eastern District of Louisiana against Rampick, claiming he stole company profits totaling more than $850,000, according to an article in the Louisiana Record. According to the story, Rampick “allegedly stole cash from the satellite bars operated by Lucy’s for his own use, and created false and fictitious books and writings to conceal the thefts.”

According to a story in The New Orleans Advocate, a separate lawsuit was filed last fall by a LRSBR, a company formed by Rampick that owns the trademark to Lucy’s Retired Surfer’s Bar. The company filed a suit against the current owners at 701, claiming they violated the terms of a trademark license. Last week, a federal judge issued an injunction prohibiting the operators of the bar from using the word “Lucy’s,” according to the story. 

A manager at the restaurant did not immediately respond to a call for comment. 

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