Uber's latest gimmick: king cake delivery

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The ride-sharing service Uber got lots of attention for delivering adoptable kittens and ice cream, but tomorrow — Twelfth Night, the beginning of Carnival season — Uber will be delivering Haydel's king cakes around the New Orleans metro area:
It’s carnival time, New Orleans! And to celebrate the official start of Mardi Gras, we are rollin’ out King Cakes On Demand again in New Orleans!

We’ve partnered with Haydel’s Bakery to deliver fresh king cakes right to your door. Experience on of the most famous Mardi Gras treats without leaving your house. Special King Cake deliveries will be made by the famous 610 Stompers and Panorama Jazz Band!
The king cake option will appear on the Uber app in the morning (see photo). Each king cake is $20, and the offer goes from 10 a.m. to 2 p.m. (or whenever king cake supplies are exhausted). 

It should be noted that Uber did its king cake promotion last year — but the cakes only were $15. Guess it's surge pricing.


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