Kit and Ace launches on Magazine Street


Kit and Ace offers luxury garments made from machine-washable cashmere blends.
  • Kit and Ace offers luxury garments made from machine-washable cashmere blends.

From the family that pioneered the athleisure trend comes Kit and Ace (3913 Magazine St., 844-548-6223), a Canadian apparel line for men and women. Shannon and J.J. Wilson, wife and son of lululemon founder Chip Wilson, launched the luxury brand in 2014. There are now 34 Kit and Ace locations worldwide, including one on Magazine Street that celebrated its launch yesterday.

“We design our clothing for the creative class – people like artists, architects and other creatives who are driven by the impact they have on the world around them,” J.J. Wilson stated in an emailed interview. “Rather than making regular clothes more athletic, we’re going against the trend by taking moveable attributes and applying them to daywear.”

Kit and Ace garments feature simple silhouettes in a predominately black, gray and white palette: turtlenecks, drop-crotch trousers and ribbed midi dresses are cornerstones of the women’s collection. They’re made from a material Wilson calls technical cashmere.

“It is cashmere that’s been enhanced with technical fibers so that it’s easy to wear, easy to care for and retains its shape throughout the day,” Wilson says.

The garments are soporifically soft, and a glance at the tags reveals the fiber blends include cotton, cashmere, modal, Spandex or elastene. A men’s T-shirt, for example, is 86 percent cotton, 10 percent cashmere and 4 percent spandex and costs $88.

Wilson doesn’t disclose sales figures for Kit and Ace, but he is “thrilled” with its success so far. “Our sales are exceeding projections,” he says.

Like Kit and Ace’s other locations, the 2,000-square-foot New Orleans store features work by local designers, including artwork and a mural by MILAGROS, lights and furniture by Matthew Holdren and a photograph by Andrew R. Simoneaux. It will host monthly supper clubs and other events.

"We’re really excited to engage with locals and see the response to our product at the shop," Wilson says.

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