During the Super Bowl, beer behemoth Budweiser released this ad in which it proudly proclaimed itself a "macro beer" that's "brewed for drinking" and not for "dissecting." This is clearly a shot at
the craft beer movement that has exploded across the country
and has dented the pockets of
Budweiser - owned by Belgian beverage conglomerate InBev
Louisiana's own Abita Brewing quickly shot back with its own ad:
The ad is direct and incisive, mocking Budweiser's "
dog and pony show
" and its
, as well as saying "Yeah,
we made a pumpkin peach beer
and it was good. Damn good." Several other members of the American craft beer movement also joined in mocking Budweiser's ad, including
Oregon's Ninkasi Brewing
On its face, this is just a bunch of public sniping between a beer behemoth and several micro brews. But Budweiser took to twitter and
the press to walk back its commercial
, saying it isn't against micro-brews, it's just promoting its own brand.
Advantage: Abita Brewing.