The video opens with some Vampire Weekend-esque, trendy, indie-style, drum-led music, and some “cute” hipsters in eclectic outfits gaily bounding down some stairs in what appears to be a fairly barren industrial area of a city. The voiceover says, “Let us give thanks for a new type of tribe,” as a hipster pushes a Native American guy out of frame, and a purple-haired girl in a pink shaggy coat unfurls an American flag. The video then quickly devolves into a montage of Native American headdresses next to Urban Outfitter’s range of records and record players, American Spirit cigarettes, beaded vests and “honoring heritage by making it sexy”—and making me laugh out loud, because it’s so on point.(The "fairly barren industrial area of a city" is Crescent Park in the Bywater.)
An ad for "Urban Outfiter's" new We Are All Natives collection - "Indian wear for the rest of us." Filmed by sketch comedy group Stupid Time Machine, this is a parody of everybody's favorite controversial retailer. This Thanksgiving, let us all embrace the coy charm and original hipster style of the indigenous people our country displaced and killed by the millions."I am a native and I can tell you we don't respect people who wear our sacred objects for fashion wiping away meaning for your personal use is beyond disrespectful," reads one comment. "Our lives are not for you to take bits from and pick away at we are people who deserve respect. We are not here for your fashion." Another person says, "You are white people who are trying to steal our culture! Do us a favor and apologize! Next time you want to have someone wearing a bonnet make sure it's a registered American Indian chief!"