by Jeanie Riess
The new Whole Foods Market at South Broad and Bienville Streets will open with a preview party Saturday, Feb. 1, and then an official opening day ceremony Feb. 4, according to local company spokesperson Kristina Bradford. It broke ground last May.
The high-end grocery store at S. Broad and Bienville Streets is part of the larger Refresh project, organized by developers Broad Community Connections and L+M Development Partners, which converted the long-empty property into not only a Whole Foods but also a location for Liberty's Kitchen, Tulane's Goldring Center for Culinary Medicine and First Line Schools. Those businesses won't open with Whole Foods on Feb. 4, but Bradford says they'll be open in the near future (see our October story, "Sourcing Jobs at the Whole Foods on South Broad").
The Whole Foods will include its generic 365-brand items and will host value tours to help shoppers on a budget. Whole Foods recently opened in a still-developing part of Detroit, and has another store planned for Chicago's Englewood neighborhood on the city's South Side. The Broad Street location will also be featuring local brands, including breads and pastries from Laurel Street Bakery, located just down the street.
The preview party starts at noon Feb. 1. The opening day ceremonies Feb. 4 begin at 8 a.m.