The Advocate is hiring New Orleans reporters



Last month, the Baton Rouge newspaper The Advocate announced it would be expanding its reach into New Orleans, where the paper hasn't had much of a presence since it closed its New Orleans bureau in May 2009.

Now that plan is taking further shape, with six New Orleans-based jobs listed on the paper's website: New Orleans bureau chief, staff writer/reporter, sportswriter, copy editor, photographer and sales rep. The local bureau will be a virtual one, at least at first, "with reporters and the bureau chief working from their homes and at WiFi hot spots in the community."

The move, of course, is meant to compete with The Times-Picayune's moving to thrice-weekly publication in October, and is scheduled to occur around the same time. Unlike the T-P, The Advocate will continue to publish seven days a week.

The Advocate was first published in 1842, making it only five years younger than The Times-Picayune. It is owned by Baton Rouge's Manship family, which also owns WBRZ-TV, the city's ABC television affiliate.

Subscription details are still being worked out; entering a New Orleans ZIP code on the paper's subscription page still returns the message "We are sorry but we do not deliver to your area."

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