Why is this worth a whole press conference, you ask? Well, two points.
Point 1: Givens' most recent full campaign finance report shows $11,000 in campaign receipts in September and October, $10,000 of which she had loaned to herself. She reported $9,640 cash on hand at the time. That was nearly a month ago, and she's only reported one $2,500 contribution since, from the Louisiana Association of Educators.
Jones, on the other hand, has ABC backing. ABC — which is characterized by its supporters as pro-reform and by its opponents as pro-privatization and anti-teacher — has been spending a lot of money in these BESE elections. It's also been collecting a lot of money, including from New York Mayor Michael Bloomberg, who gave $100,000 to the PAC on October 18.
Jones reported $96,000 in receipts from September to October — most of which came from Louisiana, but a sort of odd amount of which came from people with New York, Vermont, Massachusetts, and California addresses. She had nearly $75,000 on hand by the end of the reporting period. And she's reported receiving nearly $40,000 since — including $5,000 from Bloomberg, the day after his ABC contribution. Only $2,000 of those recent contributions, by the way, come from someone living within the state of Louisiana.
Point 2: Advertising costs money. The press conference will be on your TV tonight.