2011 Breast Cancer Awareness: Macy’s uses fashion to raise funds.



INC International long-sleeve T-shirt
  • INC International long-sleeve T-shirt

There are so many products dedicated to raising funds for breast cancer that you could sport one every day during October, National Breast Cancer Awareness Month. Macy’s is offering designer T-shirts, a special pink-ribbon Lolita martini glass ($24.99) and more, with a portion of sales benefiting the Breast Cancer Research Foundation (BCRF), which provides funding for researching treatments and cures for breast cancer.

The best part is these aren’t typical T-shirts. INC International Concepts has three T-shirt styles: the Scroll & Ribbon hoodie; long-sleeve Strength, Courage & Will T-shirt or Sublimation butterfly T-shirts at Macy’s for $49.50 each, with 5 percent going to BCRF. Ellen Tracy also teamed up with Macy’s, designing a Love Yourself T-shirt that retails for $29.50, with 10 percent going to BCRF.

Other Hot Pink items — each sale means a donation to BCRF — include Aerosoles pink pony hair loafers; Clinique's Great Cause Breast Cancer Awareness lip set; Coach’s Phoebe bangle; Estee Lauder’s Evelyn Lauder Lip Collection; Con Air Power of Pink flat iron and more.

More photos after jump.

Ellen Tracy Love Yourself T-shirt at Macys
  • Ellen Tracy Love Yourself T-shirt at Macy's

The pink ribbon Lolita martini glass at Macys
  • The pink ribbon Lolita martini glass at Macy's

Another BCRF fundraiser — Breast Fest — is scheduled from 7 p.m. to midnight Oct. 22 at Hard Rock Cafe (418 N. Peters St.), with a patron party from 5 p.m. to 6 p.m. in Algiers (patrons will take the ferry and second-line to the Hard Rock Cafe. The event includes food, music, a silent auction and more. Tickets are $125 a person for the patron party and BreastFest, and $75 a person or $125 a couple for BreastFest.

The BCRF is dedicated to funding innovative research of treatments and cures and bringing them to the marketplace. This month BCRF — which says 90 cents of every $1 donated goes to breast cancer research and awareness programs — will award $36.5 million to 186 researchers around the world in the coming year.

In the New Orleans area, find Macy’s at Lakeside Shopping Center, 3301 Veterans Memorial Blvd., Metairie , 484-4600; and The Esplanade, 1401 W. Esplanade Ave., Kenner, 461-4800.

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