Even with plummeting revenues forcing many newspapers to pull the plug on the presses, advertising reps still need to be careful to check the fine print. The Times Observer in Warren, PA recently ran a small ad in it’s classified section that read,May Obama follow in the footsteps of Lincoln, Garfield, McKinley and Kennedy!”

     Apparently, the person at the Observer who took the phone call for the ad didn’t recognize the significance of the names. Another argument for not outsourcing your ad department to a foreign country, or should ad reps be required take courses in American history?

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