The field of candidates going after Louisiana's 2nd Congressional District seat in the Democratic primary seemed reluctant to touch the elephant in the room, the upcoming corruption trial of incumbent U.S. Rep. William Jefferson.
Turns out the folks at Mid-City's own New Orleans Ice Cream Co. are not so timid. After all, these are the people who came up with the ice cream flavor "Chocolate City," a riff on Mayor C. Ray Nagin's Martin Luther King Day speech in 2006 that so prickled racial sensitivities.
The ice cream company's NOLA-tinged entrepreneurial spirit has now spawned a new billboard visible from the elevated approach to the Crescent City Connection, near the New Orleans Arena and Central City, that takes square aim at what will be a major issue for Jefferson during his trial: the $90,000 in marked bills FBI agents say they found in the Congressman's freezer when they raided his D.C. pad. The image above is a reproduction of the billboard, for those who don't like distractions on the road.
It's all a set up for a contest the ice cream company is promoting. From their Web site:
If you're from New Orleans, you know your paw-paw always hid his money in the freezer or the 'ice box.'
Now, thanks to a well known FBI investigation the whole country knows our secret."
So they want people to send in photos of whatever they have in their freezers, which will surely inspire some creative product placements. Send the images to them online and if they choose yours to appear on their Web site, you get a prize.
Note that nowhere does the copy mention our Congressman by name, but, of course, we can read between the scoops.