"Doughnuts have the nutritional value of radiator fluid. While that may seem a negative thing, it's quite the opposite. ... Excessively safe and abusively preached-to, we need foods that flip the bird to our personal trainer. Bacon does the trick. And now, doughnuts. They make us feel dangerous and playfully irresponsible. ... If that doughnut just happens to be made with rum, coconut and graphic designer pathos — well, all the more justified."
— Troy Johnson, food editor for San Diego Magazine, from a Huffington Post story on the doughnut's new street cred.