It's hard to grab attention at South by Southwest (SxSW), Austin, Texas' annual megaconference of music, tech and film professionals, fans and hangers-on — and attendees and sponsors are always looking for ways to stand out.
Louisiana Entertainment, aka the Louisiana Office of Entertainment Industry Development — aka the state's Hollywood South office — found an interesting way to do so during this year's SxSW: It created hotel "Do Not Disturb" signs with the legend "Lights. Camera. Louisiana!" and pitched the state's tax incentive program for film and other creative industries.
"Let's connect while you're here," the signs said, with the email address of Louisiana Entertainment head Chris Stelly.