"There is a demand for a daily newspaper in New Orleans that will not be met by any New Orleans publications, beginning October 1, 2012. This would end a 175-year tradition of delivering a daily newspaper to New Orleanians and make New Orleans the largest city in the U.S. without a daily printed paper. At The Advocate, we think New Orleans and its citizens deserve a quality newspaper printed each and every day, and we intend to provide one." — David Manship, publisher of the Baton Rouge newspaper The Advocate. The paper began making aggressive moves into the New Orleans market last week, announcing an introductory $14.95-per-month subscription rate (undercutting The Times-Picayune's $16.95 rate for its new three-day-a-week paper) and hiring T-P veterans Sara Pagones and Kari Dequine Harden for its new New Orleans bureau.