by Kevin Allman
The Y&R BrandAsset™ Valuator shows realistic prospects for brands. This is because the Y&R BrandAsset™ Valuator measures the value of a brand where it is created: in people’s hearts and minds.This may be better understood with a chart:
With the Y&R BrandAsset™ Valuator, we have the world’s largest study on brands and their relationship to people. More than 700,000 people in 49 countries have now been surveyed about more than 44,000 brands. In Germany, information has been collated on more than 1,500 brands through six basic studies.
Y&R had this to say about the results: “Adults surveyed find NOLA very authentic, daring, dynamic, and energetic — attributes highly correlated with Differntiation. Facebook is strong on these metrics too, but that fractional edge put New Orleans over the top. Does that mean Americans are quitting Facebook to move to New Orleans? Probably not. But perhaps we’ll see a rise in selfies taken on Bourbon Street.”We haven't had so much talk about New Orleans' "brand" since 2007. Perhaps this is the New Orleans 2.0 version of "keeping the brand out there."