by Kevin Allman
The digitally-focused NOLA Media Group, which cut back print publication of The Times-Picayune to three days a week last year, continued to innovate today by announcing a new plan to print on the days it doesn't produce a print product, bringing the company up to 7-day-a-week publication, according to an announcement by NOLA Media Group Vice President of Content Jim Amoss.
The report, which is not from The Onion, says the new product, to be called "TPStreet," will launch this summer in newsboxes around the city and cost 75 cents, just like the daily paper, which it will not be, because it is more innovative than that:
“Our success in delivering more news, sports and entertainment to our readers enables us to create this innovative publication, the latest milestone in our evolution as a multimedia news organization,” said President and Publisher Ricky Mathews.
The innovative publication is in response to "a repeated request" from home-delivery subscribers to get a delivered daily paper, but it will not be home delivered, Mathews said:
“In TPStreet, we sought to develop a publication that would address our single-copy readers and also respond to a repeated request from our home-delivery subscribers for a front-to-back newspaper reading experience in the e-edition on days we don’t offer home delivery,” said Mathews.
The front-to-back newspaper reading experience, says Amoss, will give "our readers access to the state’s largest and most talented news organization both online and in print every day."
“We are excited about this opportunity to extend our daily reach in print,” concurred vice president of advertising Kelly Rose.
Requests from response from the corpse of George Orwell, Jeff Jarvis, the creators of New Coke and Monty Python's Ministry of Silly Walks were unreturned.
Under the jump: some local Twitter reaction.