by Kevin Allman
A letter went out late Friday to NOLA Media Group's "content employees" (aka reporters), inviting them to a training session (a mandatory "invite"), where they will begin to learn what the company is calling a Performance Management Process (PMP):
"Our organization’s current and future business objectives require an increased focus on improved performance and talent development."
"Discuss how your performance can positively impact your pay."
Meanwhile, the newsroom staff, which had written an open letter in June to Cunningham and Amoss, asking, “Will there be quotas for online entries?” (no formal answer was ever forthcoming), ended the year nervous about their role in drawing traffic, or “clicks,” to NOLA.com. A “Staff Performance Measurement & Development Specialist” position has been created; the job description included monitoring reporters’ and editors’ “amount of content created each day” and “[setting] standards for measuring performance aimed at achieving content and business goals.” (“I don’t know how to get more clicks without doing more stories every day,” one longtime reporter told Gambit.)
None dare call it quotas — but few in the newsroom doubt that quotas, or something like them, is coming in 2013.