by Ian McNulty
Providing a little more evidence that New Orleanians crave neighborhood breakfast spots, what began as a pop-up breakfast concept in Lakeview has now morphed into a full-time, restaurant-within-restaurant.
The pop-up was called Bawk and it started in April, serving only on weekends inside Pizza Nola, a pizza parlor along the small West Harrison Avenue business corridor. But as of this week Bawk now serves breakfast daily.
From the start Bawk was a bit of a twist on the normal pop-up concept, since it is operated by the same people who run the host restaurant, Pizza Nola, Jennifer and Will Samuels. They also run La Dolce Nola, a gelato parlor and juice bar in Old Metairie.
“We figured we have the customer base and we have the infrastructure, so we’d try it out,” says Will Samuels, who was a vice president at the New Orleans music label Basin Street Records before getting into the restaurant business post-Katrina.
He says customer response has been good and as more businesses have opened nearby, bringing more traffic, he and Jennifer decided to expand their schedule.
Bawk takes it name from a kids’ imitation of the sounds a chicken makes. Its menu runs from omelets, waffles and pancakes to breakfast sandwiches and burritos, bagels baked in house and brunch dishes like challah French toast stuffed with praline bacon, New Orleans BBQ shrimp with grits and crab cakes with poached eggs.
Jennifer and Will Samuels also have another new food venture in the works called Good To Go Nola. Samuels says this will be a “healthy meal delivery service” with meals designed for individuals or families to eat at home and a menu that will change each week. The menus will include low-fat meals emphasizing grains, lean proteins and fresh vegetables, and orders will be packed for delivery or pick-up from Pizza Nola and La Dolce Nola.
Bawk serves breakfast Mondays through Fridays from 7 a.m. to noon and Saturdays and Sundays from 7 a.m. to 2 p.m. Pizza Nola’s menu of pizzas, sandwiches and such begins at 11a.m. daily.
141 W. Harrison Ave., 872-0731