UL Using YouTube

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By: Jeremy Alford

It has been used to embarrass Tom Cruise and float ideas for campaign commercials. Now the University of Louisiana System’s board of supervisors is using YouTube as an electronic press release system. It has its own page set up at www.youtube.com/ulsystem. An early posting included comments from all eight of the system’s college presidents on workforce issues as well as information about a new online resource for students and parents. The latter is called "College Portraits" and contains information on a variety of topics such as cost of attendance, degree offerings and campus safety. The UL System is the first in the country to launch such a program. “The public will be able to track our progress using the new online tool,” says UL System President Sally Clausen. "The College Portraits are an important step in the UL System’s commitment to transparency."

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